The following videos were produced for the November 2014 CDW conference focusing on the role of software defined networks on the enterprise. The event was held in sunny San Diego and featured a case study of SDN as used by The Bama Companies, represented here by Eric Spille. Panelists and contributors included Lane Cooper, Deepak Munjal, Rick Reddell, Peter Brennan and Howard Weiss.

These videos represent an interesting case study in using similar material to produce multiple deliverables. The client wanted three videos, each one of a different length, so viewers with a limited amount of time could still get a feel for the conference and its content without having to necessarily watch the longest version. Studio Benna worked with CDW to craft each video so that, in the event that a viewer was intrigued by a shorter piece and wanted to watch more, the next video would contain unique content.

This teaser (below) is narration free and is designed to pique the viewers interest and invite them to watch the longer versions.

This short version (below), called “Highlights” showcases the location and event as well as some narration and content from the conference itself.

Finally the longest version, called “Full Length” features the most amount of content while still drastically condensing the entire conference so that viewers could get the most significant and salient portions of the conference.

Equipment used on this shoot:

• Sony FS700
• Canon C100
• Metabones Speedbooster
• Sigma 30mm f1.4 Lens
• Rokinon 35mm f1.4
• Canon EF 24-104 f4.0 Lens
• F&V R-300 Ring Light